WORK YOU CAN TOUCH
Demos, not descriptions.
Working software over screenshots. Two tiers, labeled honestly: concept demos built to show range, and shipped product. All of it safe to poke, and every one shows its seams.
CONCEPT DEMOS · FICTIONAL CLIENTS, REAL ENGINEERING
DEMO · A TOOL WITH A POINT OF VIEW
Generating is easy. Keeping is the job.
Type what you’re building. The Naming Studio works the way we do — four naming disciplines, honest rationale, domain checks — then hands you the part that can’t be automated: kill what doesn’t land.
Eight names will land here: two compounds, two invented words, two real words repurposed, two small scenes. Each with the reasoning and a domain check. Then you thin the herd.
“Anyone can generate. Knowing what to keep is the job.”
View the seams: how this demo is built
DEMO · OPERATIONS DASHBOARD
A command center for a company that doesn’t exist.
Copperline is a fictional Phoenix roastery. Its dashboard is working software: live numbers, real filters, a command palette. Press⌘K (or the button) and run an action: watch the state change around it. Yours would pull from your actual systems.
Inventory alerts
Order feed
- Verde BakehouseWholesale: 12 lb Honduras El Puente$174
- Online store2× Copperline Blend, 12 oz$42
- R. AlvarezSubscription renewal: Roaster’s Choice$24
↑↓ navigate · ↵ run · esc close
View the seams: how this demo is built
DEMO · AI INSIDE YOUR SOFTWARE
An assistant that does, not chats.
This copilot sits inside a fictional property manager’s system. Ask it something real and watch it work in the open: querying, drafting, queuing. Every action waits for a human yes. In production it runs against your live data, under your permissions.
| Unit | Tenant | Lease end | Rent |
|---|---|---|---|
| 3A | L. Chen | Aug 12 | $1,450 |
| 7C | M. Álvarez | Aug 19 | $1,700 |
| 12B | T. Okafor | Aug 30 | $2,100 |
| 2F | D. Ruiz | Sep 2 | $1,275 |
| 9A | S. Patel | Jan 11 | $1,625 |
| 5D | K. Whitman | Feb 3 | $1,540 |
View the seams: how this demo is built
DEMO · AUTOMATION
Watch a messy email become finished work.
Bur Oak Workshop is a fictional furniture maker. Its pipeline is the kind we build: an unpunctuated customer email arrives, and seconds later the record is filed, the paperwork is drafted, and the owner gets one line on their phone. Three different emails, three different kinds of finished work. Run them.
Incoming email
Dana, Mesa Event Co.
hey can you do 40 of the walnut chairs again for oct 12? same as the spring order but walnut this time. also maybe 6 tall tables if the price works
outputs land here
View the seams: how this demo is built
SHIPPED & RUNNING · A PRODUCT WE CO-OWN
DEMO · FIVE LEVEL FIT · LEVEL TEST
One honest number places you.
Five Level Fit is a fitness brand we co-own, built end to end: identity, site, challenge system, and the tools behind it. Its front door is this test: max clean reps, one to three questions, and you land on one of five levels with a 30-day plan built for exactly where you are. This is the live logic, embedded: same thresholds, same rules, nothing mocked.
What this shows: brand, product thinking, and working logic in one piece: the test is the funnel, the plan is the product. The real module gates the plan download behind an email; the demo doesn’t collect anything.
Part of Five Level Fit, designed, built, and run by the studio. Live at fivelevelfit.com.
View the seams: how this demo is built
- The thresholds are transcribed from the FLF challenge calculators, the same numbers the live test and every 30-day plan are built on. Nothing here is invented.
- The result spin is theater, not computation: a deterministic two-second sequence, hard-capped. Your level is decided the instant you hit Next.
- While you type, the gauge ring walks the levels on a timer. It deliberately points at nothing until you commit a number.
- The real module adds an email-gated PDF plan and a shareable result card; the demo links to the live test instead and collects nothing.
- Reduced motion gets a static landing: same result, no ceremony.
