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WORK YOU CAN TOUCH

Demos, not descriptions.

Working software over screenshots. Two tiers, labeled honestly: concept demos built to show range, and shipped product. All of it safe to poke, and every one shows its seams.

CONCEPT DEMOS · FICTIONAL CLIENTS, REAL ENGINEERING

DEMO · A TOOL WITH A POINT OF VIEW

Generating is easy. Keeping is the job.

Type what you’re building. The Naming Studio works the way we do — four naming disciplines, honest rationale, domain checks — then hands you the part that can’t be automated: kill what doesn’t land.

Overtone — Naming Studiolive demo · runs entirely on this page

Eight names will land here: two compounds, two invented words, two real words repurposed, two small scenes. Each with the reasoning and a domain check. Then you thin the herd.

Word-craft rules and taste heuristics, running entirely in your browser: no model, no server.bespoke tools like this: 1–2 weeks
View the seams: how this demo is built
What you’re touching: a deterministic generator: same brief, same names, on purpose. Four naming patterns, curated word banks, rationale that tells you the trade-offs, and simulated domain checks. What changes in production: real WHOIS/registrar lookups, a model layer for briefs the rules can’t parse, and trademark knockout screening. The keep/kill mechanic stays. That part is the method, not the demo.

DEMO · OPERATIONS DASHBOARD

A command center for a company that doesn’t exist.

Copperline is a fictional Phoenix roastery. Its dashboard is working software: live numbers, real filters, a command palette. Press⌘K (or the button) and run an action: watch the state change around it. Yours would pull from your actual systems.

Copperline Roasting Co. — Operationslive demo · simulated data
Orders today47▲ 12% vs last Mon
Revenue · 7d$12,184▲ 8% week over week
Subscriptions291▲ 9 this week
Roast queue86 lbThu · Fri scheduled
OrdersMon → Sun

Inventory alerts

Ethiopia Guji, 6 days left at current pace. PO-1189 in transit.
Kenya Nyeri AA, 11 days left. Reorder point Friday.

Order feed

  • Verde BakehouseWholesale: 12 lb Honduras El Puente$174
  • Online store2× Copperline Blend, 12 oz$42
  • R. AlvarezSubscription renewal: Roaster’s Choice$24
Built for this page. Yours would be real, wired to your store, your books, your inbox.a build like this: 2–3 weeks
View the seams: how this demo is built
What you’re touching: a self-contained TypeScript state machine: no backend, no framework, ~9 KB. The chart is hand-drawn Canvas 2D; the feed, KPIs, and palette share one state so actions have consequences.What changes in production: the simulated feed becomes your live data (Shopify, QuickBooks, Postgres, whatever you run), behind a real API with auth, tests, and backups. The interface you just used stays exactly this fast.

DEMO · AI INSIDE YOUR SOFTWARE

An assistant that does, not chats.

This copilot sits inside a fictional property manager’s system. Ask it something real and watch it work in the open: querying, drafting, queuing. Every action waits for a human yes. In production it runs against your live data, under your permissions.

Saguaro Property Group — Lease Registerlive demo · simulated data
UnitTenantLease endRent
3AL. ChenAug 12$1,450
7CM. ÁlvarezAug 19$1,700
12BT. OkaforAug 30$2,100
2FD. RuizSep 2$1,275
9AS. PatelJan 11$1,625
5DK. WhitmanFeb 3$1,540
Morning. Three things worth your attention: two leases renew soon, one work order is overdue, and rent roll is 96% collected. Ask me something.
Scripted here. No model behind it. In production: your data, your permissions, and a human yes before anything sends.copilots land in an existing app in 2–4 weeks
View the seams: how this demo is built
What you’re touching: a scripted scenario engine: the demo is honest when you step off its three paths. The tool-call chips are the real pattern: in production the model plans, calls typed tools against your API, and shows its work exactly like this. What changes: a real model (Claude), real tools with scoped permissions, audit logs of every call, and drafts that never send without review. The transparency you just saw is the product, not a special effect.

DEMO · AUTOMATION

Watch a messy email become finished work.

Bur Oak Workshop is a fictional furniture maker. Its pipeline is the kind we build: an unpunctuated customer email arrives, and seconds later the record is filed, the paperwork is drafted, and the owner gets one line on their phone. Three different emails, three different kinds of finished work. Run them.

Bur Oak Workshop — Inbound pipelinelive demo · simulated data

Incoming email

Dana, Mesa Event Co.

hey can you do 40 of the walnut chairs again for oct 12? same as the spring order but walnut this time. also maybe 6 tall tables if the price works

outputs land here

No inbox monkey-work, no “I’ll type it in later.” It runs at 2pm and at 2am, identically.automations like this: 1–2 weeks
View the seams: how this demo is built
What you’re touching: a staged state machine with three scripted runs. What changes in production: the “read & understand” step is a real model call with a typed extraction schema and a confidence gate. Anything ambiguous falls back to a human instead of guessing. The rest is boring, reliable plumbing: your email, your books, your calendar, with retries, logging, and an audit trail. Boring is the feature.

SHIPPED & RUNNING · A PRODUCT WE CO-OWN

DEMO · FIVE LEVEL FIT · LEVEL TEST

One honest number places you.

Five Level Fit is a fitness brand we co-own, built end to end: identity, site, challenge system, and the tools behind it. Its front door is this test: max clean reps, one to three questions, and you land on one of five levels with a 30-day plan built for exactly where you are. This is the live logic, embedded: same thresholds, same rules, nothing mocked.

What this shows: brand, product thinking, and working logic in one piece: the test is the funnel, the plan is the product. The real module gates the plan download behind an email; the demo doesn’t collect anything.

Part of Five Level Fit, designed, built, and run by the studio. Live at fivelevelfit.com.

View the seams: how this demo is built
  • The thresholds are transcribed from the FLF challenge calculators, the same numbers the live test and every 30-day plan are built on. Nothing here is invented.
  • The result spin is theater, not computation: a deterministic two-second sequence, hard-capped. Your level is decided the instant you hit Next.
  • While you type, the gauge ring walks the levels on a timer. It deliberately points at nothing until you commit a number.
  • The real module adds an email-gated PDF plan and a shareable result card; the demo links to the live test instead and collects nothing.
  • Reduced motion gets a static landing: same result, no ceremony.